Innovation in your inbox is a quarterly roundup of the latest trends and solutions in retail. This issue focuses on the evolving role of packaging.
Brands have had to rethink their definition of customer engagement in a landscape where discovery and purchase are both increasingly happening from home. Packaging’s purpose has shifted from at-shelf engagement to at-home experience.
In this issue, we discuss how brands can use packaging as a key communication channel to drive loyalty and build affinity amongst shoppers.