Social Listening Best Practices: A guide for marketers

Social Listening Best Practices

Social listening is an invaluable tool for businesses seeking to better understand how their customers are thinking and feeling about their brand or products.

Through social listening, brands can better understand and respond to customer sentiment and opinions in real time, improving how they engage on social platforms and ultimately bettering the overall customer experience.

In this guide, we outline 5 best practices to consider for any brand looking to improve their social listening.