Managing multiple beauty brands successfully


A leading multinational beauty company with more than 77 brands across fragrance, cosmetics, skincare, nail care and hair care, drives consumer engagement and sales through point-of-sale marketing and visual merchandising. They wanted to improve the management of the intricate marketing and creative production processes for multiple brands. Their traditional approach was beginning to impact time-to-market delivery times, brand visibility and sales.


The client was tasked with optimizing existing creative and managing marketing production for 77 brands, each with different guidelines and specifications. Their ask: How do you guarantee brand control and oversee marketing to improve asset usage, creative process and time-to-market?


We developed a new operational system of our own creatives and account management teams to address issues around improving brand control and marketing production.

Our teams were located both on and off-site and were tasked with improving creative campaigns, speed time for artwork approvals and creative briefs. We helped to significantly revamp workflow processes by replacing manual entry with automated workflows and digital asset management tools. This gave our client complete visibility into marketing and production processes and the ability to monitor campaigns for multiple brands in real-time.

"Mismanaged process can significantly impact time-to-market, brand image, brand visibility and sales."