This leading consumer brand needed to increase its marketing productivity and was looking to gain control and transparency of their existing in store marketing supply chain and create meaningful savings. They wanted to consolidate their agency and manufacturer roster and optimize internal resources by freeing them up to focus on their core role of marketing activation.
With over $1 billion spent on agency fees and advertising annually across over 60 iconic brands, this consumer brand sought to simplify operations by reducing the number of agency partners and the associated costs. They wanted to create a more efficient way of working that would increase creative quality and communication effectiveness, while delivering better marketing activation.
Tag created an end-to-end solution for design, sourcing, manufacturing, project management, delivery, installation and on-going maintenance of POS material. We worked with brand teams and creative agencies to develop POS materials for each retailer, country and region. Our creative production team designs eye-catching materials and innovative displays. Our local insight helps us adapt creative assets to fit store spaces and enable production efficiencies.
Our sourcing team delivers centralized in-market procurement using a carefully selected vendor panel. Our suppliers deliver optimal quality, price and capability. We deliver savings through competitive manufacturing costs without sacrificing quality or speed to market and our end-to-end process management means less duplication and waste. We provide transparent governance and reporting so our client understands how their budgets are spent and how well they are connecting to consumers.
"Create a more efficient way of working that would increase creative quality and communication effectiveness, while delivering better marketing activation."