Innovation in your inbox: Issue 6

Innovation in your inbox is a quarterly roundup of the latest trends and solutions in retail. This issue focuses on driving frictionless customer experience in a world where customer expectations are higher than ever, and why brands need to walk a delicate line between ‘frictionless’ and ‘memorable’.

  • To quantify the value of an investment in frictionless experience, head to page 5
  • To understand how to blend technology with human touch experience, visit page 8
  • To learn how digitalisation can help your brand win in the experience economy, jump to page 13
  • To read up on the interlinking role of people and technology, go to page 16
  • To educate yourself on how marketing automation can build more efficient experiences, skip to page 20

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