Innovation in your inbox is a quarterly roundup of the latest trends and solutions in retail. This issue focuses on driving frictionless customer experience in a world where customer expectations are higher than ever, and why brands need to walk a delicate line between ‘frictionless’ and ‘memorable’.
- To quantify the value of an investment in frictionless experience, head to page 5
- To understand how to blend technology with human touch experience, visit page 8
- To learn how digitalisation can help your brand win in the experience economy, jump to page 13
- To read up on the interlinking role of people and technology, go to page 16
- To educate yourself on how marketing automation can build more efficient experiences, skip to page 20
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