State of eCommerce 2021 Report.

Digital capabilities are transforming the retail landscape. With customer journeys growing increasingly complex, brands must act as the glue that holds the customer experience together.

In this report, we examine consumer and technological trends along the value chain that are revolutionizing customer and brand experiences and consider whether they will prove to be short-term spikes or long-term shifts. From supply chain fragility to in-store digitalization, we address core challenges faced by brands today and how they can turn them into new competitive advantages.