Mia Wines: Content and social strategy

Story

Mia Wines is a part of the Freixenet family, a popular Cava producer with centuries of wine making heritage that originated in Spain.

Challenge

Mia Wines sought to re-introduce their brand to the US market by creating buzz and excitement amongst the Millennial demographic and sparkling wine category, to eventually become synonymous with their Spanish counterpart.

Solution

THP has been working with Mia Wines since January 2018, and in just ten months, helped the brand achieve:

  • 2,250% growth rate on Instagram by gaining 1,110 followers
  • 4,542,217 combined impressions with a CPM (cost-per-impression) of $3.11
  • $0.86 CPC (cost-per-click) on Instagram directing the target audience to the product locator, compared to the industry average of $1.29 CPC