How to do more with less: Four ways marketers achieve greater efficiency
Marketing budget spend on international Markets has halved so how are marketers increasing efficiency?
With the proliferation of communication channels and shrinking budgets, how are marketers boosting efficiency and meeting changing demands?
Continuing our marketing efficiency series in partnership with the Economist Intelligence Unit we look at what tactics brand marketers use to achieve greater efficiencies while budgets decrease globally. Some of the key tactics used include centralization, simplification, big data, technology crowd sourcing and agility.
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