Expediting speed-to-market through engaging real-time app

Results

  • saving on POSM
  • reduction in spend
  • 20% improvement in color quality

Story

A leading beverage company was looking to align internal production, sales and marketing to find methods to increase sales while documenting savings in both marketing and production. The company must consistently drive brand recognition and sales through point-of-sale marketing experiences.

  • Challenges

    There was a lack of brand consistency across regions with an insufficient protocol for local suppliers to purchase print. The client wanted to improve brand consistency and quality across all printed marketing materials while driving production and sales. The soft drink brand needed to revamp their point-of-sale purchasing process, with better brand control, to improve user experiences and aimed to save 30% on their marketing spend.

  • Solution

    Tag first addressed the efficiency of the client’s purchase-to-pay process implemented a re-engineered system that strengthened point-of-sale marketing. Simultaneously, we stationed Tag procurement specialists in close proximity to the client’s key locations to support print purchasing and brand management. By combining our technology and our people, we improved both the marketing workflow and the purchasing process, to increase sales and meet savings requirements.

The people and the relationships are what differentiates Tag from the competitors.