Results

  • 50% of savings across marketing production
  • Increased speed-to-market
  • Standardized brand control

Story

A leading pharmaceutical company depends on its consumer healthcare division to communicate relevant treatment information to patients and healthcare providers in regions across the globe. This division relies on print and point-of-sale marketing to drive patient engagement in retail locations. Their traditional global print procurement and production processes were inefficient and followed a regional model of using multiple suppliers without a standardized method. Processes differed by brand and market, resulting in delays getting the materials into stores, increased marketing costs and ultimately loss of potential sales.

  • Challenges

    The client had a disparate print marketing spend. There was no set protocol across global and regional locations leading to mismanaged process and lack of brand control. Without a proper workflow in place, there was duplication of activities and assets across regional locations. This in turn lead to a significant overspend on marketing.  With no process in place to monitor the supply chain, relevant marketing materials were not reaching retail locations on time and point-of-sale opportunities were missed. The client was spending a great deal with little return on its investment.

  • Solution

    We first conducted a rigorous opportunity assessment and uncovered inefficiencies in the client’s print management process and supply chain. We found that most inefficiencies stemmed from using multiple suppliers to handle the print process, without a centralized team to manage global efforts. To help solve these issues, we introduced a team of print management experts who became the single supplier resource for print procurement for the entire global organization. We also stationed members of our teams in regional locations for extra onsite support. To further streamline the print procurement process, we implemented a technology system that allowed creative teams and account managers to view, modify and track jobs from inception to completion. We also created a digital asset management system, allowing all marketing assets to live on one online portal, eliminating future spend on duplicate assets. To standardize process across all regions, we created a global toolkit, guiding standard practices and brand compliance.

    We worked with the client to simplify workflow, saving time and resources. As a result, their operations improved, which led to improved speed-to-market delivery times. Our end-to-end marketing production approach created substantial savings in procurement and production costs for the client. Our technology provided the client with the ability to share assets more widely between markets both regionally and globally.

With no process in place to monitor the supply chain, relevant marketing materials were not reaching the retail locations on time and point-of-sale opportunities were missed.