David Kassler is an experienced executive with a 28-year track record of leading transformations in the Consumer, Media and Creative Industries. After spending 6 years as an Operating Partner in private equity with Terra Firma where (amongst other roles) he was Chairman of leading German retailer Tank & Rast, David has spent the last decade as CEO of private equity-backed businesses including the global music label EMI Music and Film and TV content platform Deluxe Entertainment. Earlier in his career David was a Marketing Director in the Czech beer industry, and a Strategy Consultant with OC&C. He is also a co-founder of the synchronized mobile video platform DeviceMesh where he is a non-executive director.
Having spent over 30 years in the world of marketing and media, Andria’s key objective is to help marketers produce high volume marketing content at scale with global and regional reach and delivery. Andria joined Tag after 6 years at Centaur Media PLC, a B2B insight, data and event business, where as CEO, she was responsible for delivering growth, business transformation, improved financial performance, operations and cultural change. Prior to Centaur Media, Andria spent 4 years as CEO for EMI Music UK & Ireland and has held senior roles at Magic Radio-Emap, Bauer Media, as well as trustee of Media Trust and a non-exec at Gamesys plc.
Ajit brings a future-thinking and metric driven approach to the Americas team, delivering transformational solutions for Tag clients. As CEO, he combines his pragmatic business style with a keen ability to understand people, to strengthen connectivity and collaboration between Tag’s employees, clients and suppliers. Ajit is passionate about Diversity and Inclusion and making sure that each and every employee has an opportunity to be heard, believing that often the quietest voice in the room holds the most value. While he is laser focused on the growth and success of Tag Americas’ clients, he also thinks that work should be fun and our people are part of a Tag family.
As APAC CEO, Toby leads the growth strategy for the business while ensuring we continue to deliver excellence to our existing clients throughout the region. Throughout Toby’s 14 year tenure at Tag, he has held a number of senior management roles throughout the business in both APAC and EMEA including Global Business Director and Director of Sales & Solutions for APAC. Toby continues to build and maintain strong relationships with our client base across the region, having been responsible for leading client relationships on some of our largest global accounts. Prior to joining Williams Lea Tag in 2006, Toby began his career in the commercial and marketing side of sport, owning the commercial strategy and execution at Saracens and the Oval.
Kevan has a deep industry knowledge and insight in marketing production having spent 10 years as CEO of Hogarth Worldwide and one of the founding partners of the agency back in 2008. Prior to Hogarth, Kevan was Managing Partner of Hub+ (now EG+) part of the Omnicom Group and had previously worked for Tag from 2000–2005.
Deepti is Tag’s Chief People Officer and Chief Administration officer, looking after our Global HR, IT and facilities alongside leading our ESG agenda as Sustainability champion. She joins us from Cushman and Wakefield where she was the Group Transformation Director. Prior to that, Deepti spent many years in Accenture completing various Business Transformations and Change programs. She has worked in reputed PE houses and industries where she has gained knowledge on Marketing Services and Change management. She has an MBA in Finance and has completed several leadership courses across the world. She is also a PMP Practitioner as well as having worked with Lean/Six Sigma Techniques.
Gary has a wealth of experience from various industries as a CFO with a track record of building world class finance teams, delivering organic and M&A driven growth and value in private equity. Prior to joining WLT as the Interim Group Controller, Gary was Group CFO at Nelson & Co Ltd. Prior to that he held various executive financial roles within Unilever.
Frank is a qualified solicitor with extensive commercial legal and managerial experience. Prior to joining Tag, Frank worked for DPDHL Group and was Head of Legal for Africa and Co-Head of the Global CSI Legal Practice Group for the company’s top 100 global customers. He has also worked for several legal consultancy firms in commercial litigation, property and employment law.
Since inception nearly 50 years ago, Tag has challenged the status quo on behalf of our clients. In a marketing world dominated by slow-moving giants, as an independent business Tag has been driven by an obsession with delivering exciting content at scale globally in an agile and cost-effective way.
More recently Tag has partnered with media, data and creative agencies to deliver targeted and relevant content to different consumer segments within today’s increasingly digital supply chain – more and more, Tag is the ‘glue’ that binds the complex marketing ecosystem on behalf of our clients. We are unique in being able to deliver across all channels including retail and e-commerce, with an end-to-end shopper marketing business able to design and source sustainable materials for retail environments. With an average tenure of over 6 years, our clients’ loyalty to Tag and our ability to evolve ahead of the market is second to none.
How do we do this? Above all we have the best team in the sector, made up of 2,500 passionate and capable individuals in 35 countries with over 50 nationalities represented. We are fortunate to employ a talented mix of creatives, technologists, digital, process and data experts – but they are united by a twin passion for the client and for the exciting content we create. Our natural diversity as a global business is reinforced by a longstanding commitment to recruiting, promoting and rewarding the best talent regardless of background, gender, orientation or race – and to measure ourselves against those goals.
That passion for the client results in market-leading client satisfaction, measured constantly by a dedicated in-house client feedback team of 8 individuals who interview each of our key clients at regular intervals to act as an independent check on our performance, our clients’ satisfaction across all service lines, our people and our ability to innovate ahead of client needs.
So we are hugely proud of Tag – and with net revenues growing by 23% in 2019, we are fortunate that both existing and new customers are increasingly trusting us with their global content creation. Come and find out why!
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