David Kassler is an experienced executive with a 28-year track record of leading transformations in the Consumer, Media and Creative Industries. After spending 6 years as an Operating Partner in private equity with Terra Firma where (amongst other roles) he was Chairman of leading German retailer Tank & Rast, David has spent the last decade as CEO of private equity-backed businesses including the global music label EMI Music and Film and TV content platform Deluxe Entertainment. Earlier in his career David was a Marketing Director in the Czech beer industry, and a Strategy Consultant with OC&C. He is also a co-founder of the synchronized mobile video platform DeviceMesh where he is a non-executive director.
Having spent over 30 years in the world of marketing and media, Andria’s key objective is to help marketers produce high volume marketing content at scale with global and regional reach and delivery. Andria joined Tag after 6 years at Centaur Media PLC, a B2B insight, data and event business, where as CEO, she was responsible for delivering growth, business transformation, improved financial performance, operations and cultural change. Prior to Centaur Media, Andria spent 4 years as CEO for EMI Music UK & Ireland and has held senior roles at Magic Radio-Emap, Bauer Media, as well as trustee of Media Trust and a non-exec at Gamesys plc.
Ajit combines over 25 years senior management experience with a keen commercial awareness to design, orchestrate, and improve customer experiences for Tag’s clients globally. During Ajit’s 17-year tenure at our company, he has held several senior management positions including Managing Director of our business support services business in the UK and, CEO of our marketing services business in the Americas. He has been instrumental in delivering transformational solutions to our clients, driving operational excellence in our multi-site businesses and developing market-leading strategies for business growth.
As APAC CEO, Toby leads the growth strategy for the business while ensuring we continue to deliver excellence to our existing clients throughout the region. Throughout Toby’s 14 year tenure at Tag, he has held a number of senior management roles throughout the business in both APAC and EMEA including Global Business Director and Director of Sales & Solutions for APAC. Toby continues to build and maintain strong relationships with our client base across the region, having been responsible for leading client relationships on some of our largest global accounts. Prior to joining Williams Lea Tag in 2006, Toby began his career in the commercial and marketing side of sport, owning the commercial strategy and execution at Saracens and the Oval.
Kevan has a deep industry knowledge and insight in marketing production having spent 10 years as CEO of Hogarth Worldwide and one of the founding partners of the agency back in 2008. Prior to Hogarth, Kevan was Managing Partner of Hub+ (now EG+) part of the Omnicom Group and had previously worked for Tag from 2000–2005.
Deepti is Tag’s Chief People Officer and Chief Administration officer, looking after our Global HR, IT and facilities alongside leading our ESG agenda as Sustainability champion. She joins us from Cushman and Wakefield where she was the Group Transformation Director. Prior to that, Deepti spent many years in Accenture completing various Business Transformations and Change programs. She has worked in reputed PE houses and industries where she has gained knowledge on Marketing Services and Change management. She has an MBA in Finance and has completed several leadership courses across the world. She is also a PMP Practitioner as well as having worked with Lean/Six Sigma Techniques.
Mark brings over 20 years’ experience in senior international finance leadership roles across corporate, divisional and regional finance and commercial, predominantly at Unilever. Throughout his career, Mark has worked on many crucial transformation and systems implementation projects across Europe, Middle East & Africa and Asia.
Frank is a qualified solicitor with extensive commercial legal and managerial experience. Prior to joining Tag, Frank worked for DPDHL Group and was Head of Legal for Africa and Co-Head of the Global CSI Legal Practice Group for the company’s top 100 global customers. He has also worked for several legal consultancy firms in commercial litigation, property and employment law.