Tag acquires Taylor James to build leading global presence in digital production

Press Release

Sep 05 2018

Tag, the leading independent global marketing activation partner, announced today that it is adding Taylor James to its integrated digital marketing execution service providers, turning creative ideas into reality for global brands worldwide.

Taylor James is a leading digital production house on the cutting edge of technology. Founded in London in 1999, the company is predominantly US and Europe focused and offers high-end capabilities in CGI, animation, design and VFX to brands and their creative agencies to produce engaging, photo-real digital content across all channels. Clients include American Express, Lexus, Jack Daniels, Ford, Progressive, Dell, and Honda, among others.

David Kassler, Group CEO of Tag, commented: “I am delighted to welcome Taylor James into the Tag family – Glen Taylor and his highly-talented team will help us to broaden our strategic relevance to the world’s leading brands. We share common goals in using better technology and process to reduce cost and waste in our clients’ marketing budgets, plus they have the scale and expertise to match our global ambition. As the first acquisition to be made under Advent International’s ownership, this is an important milestone for Tag – with Advent’s support, we will continue to proactively explore further synergistic acquisition opportunities.”

Glen Taylor, CEO and co-founder of Taylor James, added: “As a creative and design driven studio, we see this as a great opportunity to offer our clients a wider breadth of services. The advancement of technology is leading us to explore what is possible— using bespoke tools and expert craftsmanship, we are excited to help brands and agencies best reach their audience in today’s ever-changing media landscape.”

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Tag is the leading independent marketing activation partner trusted by global brands worldwide to turn creative ideas into reality. The company works with clients to provide an end-to-end marketing execution service, powered by the latest innovations, advanced data analytics and deep digital expertise. As the first creative production company to provide full transparency of production spend, they are leaders in outsourced procurement with a range of flexible and cost-efficient models to deliver solutions across any channel anywhere in the world. With revenues of €1.1 billion and 10,000 employees worldwide, Tag operates in over 195 cities across 40 countries.


Taylor James is a production studio that connects brands with audiences in an expertly designed way. A group of thinkers and makers dedicated to craftsmanship in a technology-driven environment, Taylor James is an infinitely adaptable group of diverse talents. With a network across North America and Europe, they partner with brands and their creative agencies to create quality images, experiences and solutions from the ground up.

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Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 340 private equity transactions in 41 countries and as of March 31, 2018, it had €33 billion in assets under management. With offices on four continents, Advent has established a globally integrated team of over 190 investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; healthcare; industrial; retail, consumer and leisure; and technology, media and telecom. After more than 30 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies.

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Nelson Bostock Will Hart [email protected] / 07584 685320

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