Tag appoints David Kassler as Group CEO

Press Release

Dec 04 2017

Tag, the leading provider of marketing and communications supply chain services, announced today the appointment of David Kassler to the position of Group Chief Executive Officer.

David has spent the last decade as CEO of private equity-backed businesses in the Media, Technology and Creative sectors, including EMI Music, Phones 4u and Deluxe Entertainment. In his new position, David will lead the independent global company with the support of Advent International, Tag’s new investor.  David will be based in the UK and will have global responsibility for the business, assuming his new role on 1 December 2017.

Commenting on his new role, David said: “I am delighted to have the opportunity to join the team at Tag. I have admired the business for many years and I am incredibly honoured to have the chance to lead such an iconic brand through its next phase of growth.”

David added: “We have exciting plans for the business that include further investment in our people and technology. With the support of Advent International, we also have the potential to acquire additional businesses to strengthen and expand our proposition for clients. I would like to thank the DPDHL Group, who is a valued partner of ours, for their support and investment in the business in recent years.”

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Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 330 private equity transactions in 40 countries and as of September 30, 2017, it had €35 billion in assets under management. With offices on four continents, Advent has established a globally integrated team of over 180 investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; healthcare; industrial; retail, consumer and leisure; and technology, media and telecom. After more than 30 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies.

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Nelson Bostock Shane O’Donoghue Tel: +44 (0) 78147 95726

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