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Tag appoints Faryal Khan-Thompson as Global Head of World Writers – Operations

Press Release

Mar 09 2020

New York, New York (March 9, 2020) – Tag, the global creative production partner to brands and agencies, announces the appointment of Faryal Khan-Thompson as Global Head of World Writers – Operations. Faryal has been instrumental to the growth of World Writers, Tag’s transcreation and language services team, as she continues to deliver success, scale operations and build strong client relationships.

As part of her remit, she will oversee strategy, global client satisfaction and growth, talent development and best-in-class processes and standards of operational excellence across the organization.

World Writers specializes in cultural consultation, transcreation, copy origination and translation for brands across all vertical markets. With more than 4,000 in-market creatives around the globe, this team has been responsible for localizing some of the most significant global campaigns for industry-leading brands.

Prior to this role, Faryal held positions as Transcreation Director for World Writers and most recently as Head of World Writers, Americas. She is passionate about the importance of understanding cultural distinctions and how they must be considered when transcreating marketing materials across regions.

Ajit Kara, CEO Tag Americas said: Faryal, along with her team, has driven significant success for our customers and our company, as we continue to provide solutions that help brands scale globally. With Faryal at the lead, we will confidently bring cultural and language expertise to brands across all markets and regions.

Faryal Khan-Thompson said: It’s important to remember that while the localization landscape is changing and technological advancements are increasing, so is the need for the human connection. As brands continue to globalize, it’s more important now than ever that their content speaks to local markets and really considers the customer journey and experience.  When it comes to transcreation we must capture the intended meaning of the content and evoke the same emotional response and call to action across regions for brands to successfully scale.

 

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