Tag appoints Kevan Thorn as Chief Strategy Officer


Jan 09 2020

London, UK, 09 January 2020 – Tag, the global creative production partner to brands and agencies, has today announced the appointment of Kevan Thorn as Chief Strategy Officer for Tag globally. Reporting to David Kassler, Tag CEO, and working alongside the Regional CEOs, Kevan joins as Tag enters the decade as the leading independent creative production company which grew global revenues by 30% last year.

Kevan spent 10 years as CEO of Hogarth Worldwide and was one of the founding partners of the agency back in 2008. Prior to Hogarth, Kevan was Managing Partner of Hub+ (now EG+) part of the Omnicom Group and had previously worked for Tag from 2000–2005.

David Kassler, Tag CEO, said: “We’re delighted to have Kevan back with Tag. As we step into the new decade we are building the best team in the industry and we’re proud to be attracting such high-calibre talent. Kevan’s deep industry knowledge and expertise will help to expand our Creative Production business helping brands to make marketing more effective and efficient by transforming content production.”

In November, Tag announced Andria Vidler, ex-Centaur Media CEO, as CEO of its EMEA business.

Kevan Thorn, Chief Strategy Officer, Tag, said: “I am passionate about our industry and have chosen to join Tag as I believe the company is the strongest independent platform with a highly compelling proposition for clients. Brands are overwhelmed by the volume, complexity and quality requirements of the content they need to create and I’m excited to help unite Tag under its mission to be the go-to marketing execution partner for global brands worldwide.”

Kevan will be based in London.

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