Tag appoints new EMEA Head of Business Development
Tag appoints new EMEA Head of Business Development following strategic business realignment
London, UK July 2019 – Tag, the global creative production and sourcing partner to brands and agencies, has announced the appointment of Alex Abrams as Head of Business Development for Tag EMEA. Reporting to Keith Wilson, Chief Commercial Officer at Tag, Abrams joins the business as part of a dedicated and refocused leadership team, following the relaunch of its marketing services brand in April.
Abrams is an industry powerhouse, with 20 years’ experience leading global sales teams and delivering solutions to multinational businesses such as Dell, Disney, Fox, HP, P&G, Paramount and Unilever. Abrams has held senior leadership positions at Schawk, Hogarth and video ad-tech business, Peach (formerly Group IMD), where he was Head of Global Enterprise Sales for seven years.
Keith Wilson, Chief Commercial Officer, Tag, commented: “Since we unveiled our fresh brand identity and business proposition for Tag in April, we have been getting some great feedback from clients and the industry alike. Tag’s name and reputation is so strong in marketing production and now we are even more focused on our core strengths and supporting our clients’ needs. I’m delighted to have top talent like Alex leading our growth in EMEA and I’m confident we’ll go from strength to strength with his extensive industry experience and enthusiasm for our vision.”
Alex Abrams, Head of EMEA Business Development at Tag said: “Tag is the only business with the breadth of capability and scale to help global clients navigate their insatiable demand for content across all channels. I’m excited to be joining a great team, as we help the industry meet these challenges.”