Tag Singapore wins regional Lubritrade social media account


Press Release

Mar 18 2020

Kwirk beer bottles

Singapore (March 18, 2020) – Following a competitive tender process, Tag has announced its appointment to the Lubritrade Group social media business, effective immediately. It comes after the global creative production and sourcing partner to brands and agencies added key hires to its digital team.

The independently owned agency’s digital team will be responsible for end-to-end social media marketing for the Lubritrade group from strategy, ideation, content production, community management, and organic and paid strategy for their Singapore beer brands Dester Beer and Kwirk Beer.

“We are thrilled to partner with Lubritrade to grow their social presence in the region. Leveraging on data-driven insights, and Tag’s extensive experience in the FMCG and beverage industries, we’re excited to help Lubritrade push boundaries to achieve their marketing goals,” said JuAnn Ng, Digital Strategy Director at Tag.

Speaking of the partnership, Lubritrade Group’s Sales & Marketing Director, Michael von Rettig said: “We are looking forward to reshaping our digital strategy with Tag, and bringing our brands to life across social media. Tag’s expertise and experience in delivering end-to-end social media marketing services made them the ideal fit.”


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