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Tag acquires Popcorn Global to add advanced point-of-sale (POS) design and prototyping capabilities to enhance shopper marketing activation

Press Release

10 Jan 2019

Tag, the leading independent global marketing activation partner, has announced the acquisition of Popcorn Global, an end-to-end shopper marketing activation partner based in Melbourne, Australia which operates across Asia, North America and Europe.

Popcorn Global is a design-led shopper marketing activation provider with end-to-end innovative retail design and prototyping capabilities including expertise in designing both temporary and permanent displays, with a leading position in digital displays and content management. Popcorn Global’s clients include global brands such as Nivea, Super Retail Group and Coles.

The Tag acquisition of Popcorn Global is the third to be made under Advent International’s ownership, following on from the news announced in September that Tag has acquired major digital production house, Taylor James and the October acquisition of THP, the leading on-demand digital and social media content agency.

David Kassler, Group CEO of Tag, commented: “Retailers are increasingly focused on creating a compelling shopping experience for their customers. Adding Popcorn’s best in-class in-store marketing capabilities to Tag’s existing marketing activation experience brings a powerful tool for both our consumer and retail clients.”

Daniel Brodecky, CEO and Founder of Popcorn Global, added: “We are really excited to be joining the Tag family, the synergy between us is strong and our vision is aligned. The sheer scale and global growth ambition of the business makes us confident that together we can deliver innovative end-to-end client solutions around the world – the sky really is the limit.”

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About Popcorn Global

Popcorn Global is a specialized retail design and manufacturing company that creates, installs and services award-winning permanent, semi-permanent, and temporary displays for retail clients – displays that give customers more exciting, engaging and inspiring shopping experiences.

During its 12 years of operation, Popcorn Global has enjoyed extensive and consistent growth, rapidly expanding into Asia, Europe and North America. Its products have featured in countless cities around the world, and in more than 10,000 stores since its inception; providing its clients with outstanding reach and global opportunities, as well as fostering a team of enthusiastic staff, skilled with international relations and expertise.

Popcorn Global’s focus is on thinking differently and disrupting the norm to help retailers, brands, and customers realize more engaging, successful, and sustainable in store experiences.

About Tag

Tag is the leading independent marketing activation partner trusted by 40 of the top 100 global brands worldwide to turn creative ideas into reality. The company works with clients to provide an end-to-end marketing execution service, powered by the latest innovations, advanced data analytics and deep digital expertise. As the first creative production company to provide full transparency of production spend, they are leaders in outsourced procurement with a range of flexible and cost-efficient models to deliver solutions across any channel anywhere in the world. Customer brands who work with our family include the likes of BP, Costa Coffee, Dell, Ford, Heineken, Honda, Ikea and Zurich. With revenues of $1.2billion and 10,000 employees worldwide, Tag operates in over 195 cities across 40 countries.

For further information, please contact:   

Hina Wainwright, Global Head of Marketing at Tag

[email protected]

o: +852 2890 0930

m: +852 9082 0713

Stephanie Richardson, Nelson Bostock Unlimited

[email protected]

+44 (0)20 7792 7415

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