Tag appoints first Marketing Services MD for EMEA
London, UK, February 19, 2019 – Tag, the leading independent global marketing activation partner, today announces the appointment of George Porteous as Managing Director for EMEA Marketing Services. The appointment demonstrates Tag’s increasing focus on growth in the Marketing Services space.
George brings a breadth of experience across marketing disciplines including brand advertising, digital innovation and design, and large-scale marketing transformation, at leading players such as Google, Sapient, Accenture Interactive, TBWA and BBDO.
Jonathan Simpson-Dent, EMEA CEO, said: “George joins our fantastic team at a significant time as our European Marketing Services business makes strides against ambitious growth plans. He will play a leading role focusing on client services and growth.”
George Porteous commented, “I’m delighted to join Tag. There’s an exciting opportunity to build on the recent acquisitions, develop further innovation in our services and to drive the growth of our Marketing Services business. I’m looking forward to partnering with our clients to reshape their marketing capability and ensure greater effectiveness and efficiency.
Tag has recently announced three acquisitions in the Marketing Services space: Taylor James, a leading digital production house, THP, an on-demand digital content and social media content agency and end-to-end shopper marketing activation partner, Popcorn Global.
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Tag is the leading independent marketing activation partner trusted by 40 of the top 100 global brands worldwide to turn creative ideas into reality. The company works with clients to provide an end-to-end marketing execution service, powered by the latest innovations, advanced data analytics and deep digital expertise. As the first creative production company to provide full transparency of production spend, they are leaders in outsourced procurement with a range of flexible and cost-efficient models to deliver solutions across any channel anywhere in the world. Customer brands who work with our family include the likes of BP, Costa Coffee, Dell, Ford, Heineken, Honda, Ikea and Zurich. With revenues of $1.2billion and 10,000 employees worldwide, Tag operates in over 195 cities across 40 countries.
For further information, please contact:
Stephanie Richardson, Nelson Bostock Unlimited
+44 (0)20 7792 7415