Williams Lea Tag unveils strategy to manage worldwide operations under two brands – Williams Lea and Tag
Fresh brand identities and business propositions articulated in new websites live today
London – April 2, 2019 – Williams Lea Tag (WLT) today unveiled a new strategy aimed at ensuring its people and brands are able to deliver focused value propositions and market-leading experiences for clients worldwide. The strategy, informed by an extensive internal review and client feedback, sees the company refocusing its overall business into two strategic business units with refreshed brands:
- Williams Lea: delivering skilled business-critical support services to financial, legal and professional services firms worldwide and, in the UK, Publishing Services to the Public Sector. Williams Lea has a new, dedicated leadership team headed up by newly-appointed CEO, Clare Hart, reporting into WLT Group CEO, David Kassler.
- Tag: the leading end-to-end global marketing production partner to brands and agencies. David Kassler becomes Tag CEO, alongside his role as WLT Group CEO and will lead a strategic focus for Tag on key sectors including retail & luxury, consumer, life sciences, financial services and telecoms.
David Kassler, WLT Group CEO, comments: “Today marks an important milestone in the WLT growth journey and I’m excited to open a new chapter for our company. Strategic alignment of Williams Lea and Tag as two business units under the WLT umbrella is a positive move for all our stakeholders. Both brands have great credentials and excellent reputations across the global sectors in which they operate. Each will now benefit from clear business and management structures to focus on their core strengths and deliver optimal results for our clients across the world.”
New logos and brand identities have also been unveiled for Williams Lea and Tag today, featured on new websites that articulate each proposition for clients, partners and the wider world:
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ABOUT WILLIAMS LEA TAG
Williams Lea Tag comprises two global strategic business units, Williams Lea and Tag, with combined revenues of $1.2billion and 10,000 employees worldwide, operating in over 195 cities across 40 countries.
Today we share one purpose: to create value for our clients by working smarter with fewer resources, enhancing efficiencies, improving their customers’ experiences and strengthening their brand reputation. Our clients and their customers have always been at the heart of everything we do. Our long-term partnerships, great relationships, exceptional employees and leading technology are the driving force behind our success.
Williams Lea Tag is backed by Advent International, one of the largest and most experienced global private equity investors.
Find out more: www.wlt.com
For further information on Williams Lea Tag, please contact:
Kate Moore, Williams Lea Tag
E: [email protected]
Stephanie Richardson, Nelson Bostock Unlimited
E: [email protected]
T:020 7792 7415