Rising above the noise to increase market share

The landscape for consumer products is evolving very quickly. Getting your brand to stand out and create experiences across all channels is important against a backdrop of online growth, competition from niche brands, shopper distraction, commoditization, discounters and retailers’ white labeled brands.

To increase market share and maximize profits, brands must create memorable online and offline experiences delivered at the right time and in the most convenient place for customers. Delivering content consistently, quickly and in an innovative way are vital to successful customer experiences in today’s omnichannel world.

  • Winning in a fragmented and fast-moving market

    We’re data-informed, innovative, design orientated, insight driven and digitally enabled.  Everything you need to create connected and consistent experiences for shoppers across the entire path-to-purchase. Our capabilities span shopper marketing, point-of-sale marketing design (both traditional and digital), online to offline campaign design, artwork design/adaptation and sourcing.

    We create and amplify content for brands across all channels as well as moving image for online and broadcast media. We bring to life messages that resonate in local markets, giving audiences the same experience and emotional connection locally and globally while helping your brand stand out when it matters.

  • Global consumer products company

    Story

    This leading FMCG organization needed to increase its marketing productivity and was looking to gain control and transparency of their existing in store marketing supply chain and create meaningful savings. They wanted to consolidate their agency and manufacturer roster and optimize internal resources by freeing them up to focus on their core role of marketing activation.

     

    Read the case study here. 

  • Global Healthcare Provider

    Story

    A leading pharmaceutical company depends on its consumer healthcare division to communicate relevant treatment information to patients and healthcare providers in regions across the globe. This division relies on print and point-of-sale marketing to drive patient engagement in retail locations. Their traditional global print procurement and production processes were inefficient and followed a regional model of using multiple suppliers without a standardized method. Processes differed by brand and market, resulting in delays getting the materials into stores, increased marketing costs and ultimately loss of potential sales.

     

    Read the case study here.