Reaching patients in an increasingly complex marketing ecosystem

Marketing in the life sciences sector has never been more challenging. A growing focus on driving patient outcomes through direct-to-patient marketing and the need for data-driven and digital sales enablement tools to build healthcare provider relationships is pressuring marketers to deliver more content faster, across more channels, to different stakeholders

Add in tightening regulations and complicated medical review processes, combined with growing agency rosters and local market requirements, and it’s easy to see how brand teams are stretched to capacity and budgets spiral out of control.

  • Driving salesforce effectiveness, health care provider engagement and patient outcomes

    We provide customized and connected creative production, strategic sourcing and fulfillment of marketing campaigns, patient communications and digital sales enablement tools.

    With a focus on brand consistency, speed-to-market and cost efficiency, our understanding of highly regulated markets combined with our global delivery capabilities helps transform marketing production models and streamline agency and supplier management.

  • Big Pharma

    Story

    A leading pharmaceutical company faced a challenge in producing integrated marketing material across print and digital channels. Their goal was to develop content which appealed to their audience spanning patients, healthcare providers and field sales, both locally and globally. They knew that the regulatory approval process was slowing down their time to market but had no obvious ways of improving it. In the medical industry the race for first-entry advantage is competitive and critical for success.

     

    Read the case study here.

  • Leading Biotechnology Company

    Story

    Leading independent biotechnology company focused on improving the lives of those with serious diseases, relies on cross-channel marketing outreach to introduce human therapeutics to patients in need. In the past, the company has used multiple agencies of record to produce marketing materials across digital, broadcast and print channels. The use of multiple agencies, without a clear vision into marketing production, led to inefficient use of marketing budget, lack of brand consistency and slower time to market.

     

    Read the case study here.