Building loyalty in a changing market

Long-term challenges to sales, combined with an uncertain economic future, is pressuring luxury companies to bolster brand building activities in order to be more resilient to any potential economic downturns and set themselves up for future success.

At the same time, shifting power centers and status leaders are having lasting impacts on the luxury sector. Younger, digitally savvy customers are pushing luxury brands further into digital marketing. Luxury goods are morphing from status symbols to status experiences as social media influencers make owning luxury goods ‘Instagram-worthy’ moments.

  • Delivering premium buyer experiences for a discerning audience

    With the perfect blend of elegant creative production and retail marketing expertise, we help luxury brands create fully integrated marketing campaigns in every media imaginable. Our digital savvy and insight-driven retail innovations help us create premium brand experiences in store and online without ever losing sight of our commitment to marketing effectiveness. From virtual and augmented reality to experiential production, we use the most interesting techniques to deliver high-end content that helps luxury brands achieve lasting consumer connections and sales.

  • Multinational beauty brand

    Story

    A leading multinational beauty company with more than 77 brands across fragrance, cosmetics, skincare, nail care and hair care, drives consumer engagement and sales through point-of-sale marketing and visual merchandising. They wanted to improve the management of the intricate marketing and creative production processes for multiple brands.  Their traditional approach was beginning to impact time-to-market delivery times, brand visibility and sales.

     

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  • Luxury Automotive

    Story

    The client wanted to communicate the unparalleled performance of their sports cars to a highly-targeted audience, without sending them the keys to an actual car. They developed a “big” idea and needed a creative way to bring the idea to life, delivering it to their target audience of VIP clients.

     

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