Stand out and sell more

The retail market is quickly evolving and brands must adapt to new shifts in demographics, attitudes and consumer preferences. Emerging technologies are changing the way consumers interact with retailers – in stores as well as online. Remaining relevant requires deep integration across all channels including websites, social media, in-store print and digital media.

Brick and mortar stores are morphing from the primary sale point to being an experiential step in a broader retail strategy. As such, retailers need to step-up their point-of-sale marketing efforts to connect with digital campaigns and drive purchasing behavior. The challenge lies in getting engaging point-of-sale marketing into stores at the right time, on-brand and cost efficiently.

  • Ensuring a consistent and compelling path-to-purchase

    We use our shopper marketing expertise to create innovative online and in-store retail marketing experiences that stand out. We manage the POSM life cycle, applying shopper marketing insights and omni-channel creative design expertise to reduce your overall cost of ownership and ensure in-store excellence.

    Our creative production, structural design and artworking capabilities combine with global adaptation and transcreation for print, digital and broadcast advertising to help your retail marketing resonate in local markets.

  • Leading Global Toy Manufacturer

    Story

    A global toy creation and distribution company relies on in-store displays and point-of-sale marketing to bring products to life. The brand’s signature toys are in high demand in more than 33 markets around the world. They launch new products seasonally and wanted to improve creative displays while upholding global brand standards and appealing to more local markets.

     

    Read the case study here. 

  • Global Beauty Brand

    Story

    A leading global beauty brand whose core values are ethical practices and global sustainability, has over 1,500 stores in 47 countries with more than 400 different consumer products. They wanted to reduce costs while upholding their commitment to human rights, animal rights and environmental protection. They struggled to find a marketing production partner with a commitment to both brand and sustainability, which caused delays in production and, at times, unsustainable practices.

     

    Read the case study here.