We know that effective management of marketing procurement tasks across brands, categories, campaigns and time zones can be daunting. Understanding total costs and driving savings are only two small pieces of the wider puzzle. Establishing the most efficient media as well as the processes needed to deliver high quality materials on time and on brand is imperative to success.

Marketing procurement cost analysis

Clarifying marketing procurement spend

We recognize that hidden cost centres, a variety of systems in multiple regions spread across many data owners can lead to a lack of consistency and comparability between categories, systems and countries. As a result, we know it can be difficult to gain a true understanding of marketing procurement spend.

Our expert team of data-crunching analysts provide a globally comprehensive and consistent review of your marketing procurement spend, reconciling diverse data sources to provide a complete picture of your current spend to identify opportunities for savings.

From this we develop cost models and return on investment insight, as well as provide practical recommendations covering a range of options with associated impacts – all with an eye toward safeguarding spend from subsequent sourcing and printing decisions.


Procurement process consulting

Paving a path toward sourcing excellence

We know how clarifying your spend and driving sustainable savings is the first step, but long-term sustainable efficiency can only be achieved with the right procurement infrastructure. That’s where we come in. We provide the analysis, benchmarking, solution design, roadmap and practical support needed to manage change and deliver on a multi-market and global basis.

We match your current state to market and industry benchmarks, recommending a sourcing strategy and procurement solution to meet your business objectives.

From assessment to implementation, we provide the strategies and execution to successfully deliver on-going procurement efficiencies.



Evaluating the best vehicle for content delivery

We acknowledge that the cries of “print is dead” have long been overstated. At the same time, digital isn’t always the answer. Finding the right format mix to meet your strategy requires expertise.

Our teams conduct an audit of your assets to identify areas where moving from print to digital will address specific pain points, reduce cost and improve effectiveness. We also point out where print performs best.

Our experience as both a large print provider and a leading digital production company allows us to take a channel-neutral approach to assessing the pros and cons for digitizing each asset. We back up our recommendations with digital delivery capabilities.

Complete the form below and a specialist from our team will contact you to discuss how Tag can support your brand’s creative production and sourcing needs.