Situation

The global online marketplace for lodging and accommodations expanded it’s offerings to include activities and experiences. To best communicate these activities and experiences,  the brand must deliver content and imagery that is culturally relevant, building customer loyalty through accurate communication.

Results

  • 38% cost reduction
  • 4,000+ language experts on demand

  • Challenge

    With over 30,000 experiences authored and submitted by the client’s customer base, the brand struggled to monitor the quality of the travel descriptions. It was nearly impossible to ensure brand guardianship or consistency due to limited in-house marketing resources.

  • Solution

    We became a marketing production partner to the brand and leveraged our network of more than 4,000 on-demand linguistic resources around the world, acting as an extension of the brand’s in-house copywriting team. Within in the first two months, we copy edited more than 4,000 experiences, in over 50 markets and 14 languages. As we continue to work with this brand, access to our network of resources allows the client to better use their internal copywriting team. By utilizing our partnership model for international copy origination, the client has uncovered a measured savings of 38% in marketing resources to date.

The brand presented our team with a unique challenge - rapid turnaround times and considerable scale. By developing a streamlined process, we met the client’s goal of increasing output from 150 listings a week to 850. – Lynnie Strother Palancar